URBAN APPAREL COMPANY LAUNCHES FIRST WOMEN'S STREETBALL LINE --I Am A Girl. I Am A Woman. I Ball!

Dallas, TX August 4, 2004 -- Mike Webb, Founder/CEO and Chief Brand Officer of 3 BALL, announced today that the women's streetball apparel company would make its industry debut on August 29 at the MAGIC apparel convention in Las Vegas, Nevada (Booth #ST33933 www.magiconline). The company is expected to have the highly anticipated and heavily sought after apparel line available in specialty athletic retailers nationwide by mid November.

"To our knowledge, there isn't a women's streetball apparel line," explains Webb. "Certainly, there is no one doing what we are doing on the level that we are doing it." With basketball overtaking soccer as the number one team sport among teenaged girls, 3 BALL is positioned to be the industry leader of this untapped market.

"3 BALL is the only maker of women's trash-talking t-shirts," said Byron Pendleton, 3 BALL's V.P. of Operations. "Our quality and fit is second to none. During summer months we stay active in the community by sponsoring organizations and events - such as Camps Unlimited Inc. [A WNBA summer camp and girl teams in NCAA Sanctioned tournaments. We also use those opportunities to gathering firsthand feedback from the target consumer. Our "Holdin' Court" and "To Do List" tees were gigantic hits – selling successfully at every venue. Now, to meet the requests of our customers, we've added women's basketball shorts, caps, visors and warm-ups."

Founded in 1998, 3 BALL makes basketball apparel for female ballplayers that are serious about the game of basketball. The company's target consumers are girls ages 11 – 19. 3 BALL manufactures a complete product line for female basketball players, including on-and off-court shorts, tees, sleeveless tees, pants and accessories. The company is also planning to increase its accessory line and begin manufacturing women's basketball shoes in the near future. Brand revenues are expected to reach $500,000 by the year's end and more than double by the end of 2005.

Company: 3 BALL
Mailing Address: P.O. Box 703094 – Dallas, Texas 75370
Phone: 214.796.7835
Website: www.3BALLHOOPS.com




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